Latest News - Press Release
SEAL STRIKES GOLD FOR WRC - 22nd February 2007
A wide-ranging campaign to promote the work of Walsall Regeneration Company and its successful efforts to revitalise the town has been recognised with a top award.
Seal Communications, the agency employed to raise awareness of WRC’s work among the media, businesses, investors, the local community and others, has struck gold at this year’s PRide Awards.
It received a gold award from the industry’s professional body, the Chartered Institute of Public Relations (CIPR), in the Best Public Sector Programme category.
Seal was appointed by WRC almost three years ago to help launch the regeneration plans for the town through an integrated PR and marketing campaign – ‘Walsall – A Town for Enterprise’. The aim was, and continues to be, to promote the revitalisation of Walsall and attract inward investment.
In the past 18 months, Seal has arranged four milestone events, attracting VIPs and media coverage. Against a backdrop of positive press and wide community support, planning consent was granted within 13 weeks for the new Walsall College, business campus and Tesco superstore project - a key objective for WRC.
The PRide judges said: “This is a well thought out campaign, with excellent use of the required press landscape. It’s a good start to changing perceptions of Walsall.”
Account Director Nigel Pipkin said: “Walsall has become a regeneration hotspot. It is a terrific story to tell, one that is attracting national and international interest.
“There is real evidence of transformational change underway, and through the PR and marketing campaign perceptions of Walsall are a million miles away from the low point of just a few years ago.”
WRC was formed in March 2004 to spearhead urban regeneration within its designated 780 hectares. It is focused on attracting more than £750 million of private and public sector investment over the next decade, creating more than 5,500 new jobs, over 1,500 new homes and reclaiming in excess of 70 hectares of land.
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For further information please contact Lorna Bishop or Nigel Pipkin at Seal Communications on 0121 200 0780